Faithful to the concept car unveiled in Detroit earlier this year, the Aveo series has not lost momentum. Decidedly sedans continue to want to play the cut by concealing their rear door handles in the rear quarter panels. Thus, like a Citroen DS4, an Alfa Romeo Giulietta or a Seat Leon, the new Chevrolet Aveo [...]
Audi A3: Stay the course.
Sales of the current A3 remain satisfactory, both in France that the European level. However his replacement will arrive at dealerships in spring. The formula is now well established, then no revolution but necessary changes.
Marketing summer 2012
From € 24 000 (estimate)
Never change a winning team. Or very little. is the motto of Audi renouvèlera its chic compact in 1996 was the origin of this market segment.
This third generation A3 evolves subtly, like the other achievements of the brand to the rings.
Its size glean a few centimeters to display format 4.27 m in three-door, and 4.32 (2 cm) for the Sportback five-door variant expected, for its part, the end of 2012.
But an unprecedented variant silhouette body sorting, A3 Sportlimousine called, will stretch up to 4.44 m.
A classic sedan, designed primarily for North American and Chinese markets but should also appeal to all of Europe that it does not come into competition with the manufacturer offer on the old continent: the A4 is more impressive with a length of 4.70 m.
The style of the new A3 also follows this precept, so as not to scare familiar with the brand, not to offend either, the owners of the current generation, but also to support a higher value at resale.
The face of the A3 is boosted by the presence of a fold highlighting the headlights. It is by little successive strokes that brand identity is forged.
Like the BMW 1 Series, its main rival, the new A3 is not revolutionary but is taking steps to keep one step ahead of the competition.
In this regard, the future A3 should be wary of a new entrant in the segment: the future Mercedes A Class may surrender its minivan silhouette that characterized it since its inception. The fight will be tough.
Modeled on the recent Q3, but the BMW 1 Series, A3 holds its dashboard in horizontal arrangement (see photo above the inner A3 concept car presented last March at the Geneva show) with a screen to the navigation system which is deployed at the top.
The driver no longer has to leave the road ahead when using GPS. The latter being present on the A3 at the bottom of the center console.
The MMI is also on page, just like with its restyled consours A4 and A5 and A6 and A7 Sportback, a menu "circular" which greatly facilitates access to all functions.
However, unlike in Q3, the A3 will stand on its round vents, elements that give a sporty look to the whole of which few rivals have borrowed the style.
Like the A1 Sportback, the A3 will have the system "cylinder on demand" - a technology strenna the S8 - the 1.4 TFSI 140 hp engine by providing a running on two cylinders at low and mid rpm use when the load acceleration is only partial.
Other technologies for the race to energy efficiency, the generalization of stop and start and finish of the following three-cylinder engine with 75 hp 1.2 TDI.
But the future A3 will not be limited to being an apologist for the ecology, it remetra to contemporary taste the tonic versions S3 and RS3.
Frankfurt Motor Show 2011
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