With a price of € 5000 call, the Romanian brand offer the cheapest car market. The Dacia Towny will also have its equivalent at Nissan who in turn will launch in the low cost.

Marketing in 2014
From € 5,000 (estimate)

Five doors, five seats, five thousand dollars! Specialist models priced gun, Dacia continues its offensive.

After Lodgy, its compact MPV (4.50 m) available below € 10,000 and available in June, the brand will offer, for half the price, his city "Towny" (temporary name not official yet). The latter will be placed in the range of the manufacturer, under the Sandero.

Daughter towns

4.02 m long, the Dacia Sandero is a very spacious versatile. It has the same cell as the Logan area, but is a bit large to use a strictly urban. If the price of € 7 900 call is very attractive, even compared to that of a city, it is not well suited to emerging markets, where customers who accesses the automobile replaced, often on two wheels .

Therefore Dacia is the lower segment with its "Towny". On the template adjacent 3.70 m, it will position itself as a rival of the Volkswagen up!, Skoda and Seat Citigo Mii. Not to mention our national star, the Renault Twingo equivalent to the template. But it remains a strict three-door, positioned almost € 3,000 more expensive (from € 7,990).

The "Towny" has developed a unique technology platform, today, as the basis for the entire Dacia range (Logan, Sandero, Duster and Lodgy), not being suited to a small frame.

New database.

Renault is also affected by this proposed low-cost small car. Indeed, the city sold in Europe under the Dacia brand will be in the world under the brand Renault. Policy applied in 2005 with the arrival of Logan. On the Old Continent, Dacia is a shield for differentiating the range of low-cost models, called "Entry", that of Renault. But in the world, where the Renault range is not as substantive as that with us, Dacia vehicles are cleverly integrated and provide a great complement.

The ally of Renault within the alliance, Nissan, will be entitled also to a variation of "Towny". The Japanese automaker will enrich its range of urban, for now only consists of the Pixo (3.57 m) which is simply a clone of the Suzuki Alto, which is available from € 8,290. Nissan will then have a city similar to the template, but costs much more attractive.

The city will build everything on Dacia gasoline engines. A strategy already employed by the triplet of the Volkswagen group (up!, Citigo and Mii) which is powered by a 1.0 three-cylinder 60 hp or 75. The diesel is now too expensive to clean up a model sold at a price so low.

Moreover, this benefit of small size light weight (about 800 kg) to optimize engine performance three-cylinder 900 cm3 which is found on the Twingo and then, probably, on the future Clio IV. Developing three versions 60, 75 and 90 hp, it should be the only proposed to block the entire range of the new Dacia city.

Cubic

Since the arrival of Logan in 2005, Dacia style continues to evolve. Less austere, it gains in originality to the arrival of each new model. The "Towny" will benefit from an attractive design: a playful mug, but a stern cubic pledge of rear-seat roominess and trunk space of a meeting.

Dacia associated himself with the silhouette of Japanese models who are experts in this field. No doubt the "Towny" Will it fitted with hinges allowing rear doors open at right angles to optimize access onboard.

Offshore production
The small Dacia will directly industrialized in emerging countries it intends to invest, to avoid straining its price by a transport cost too high. Plants of the Renault-Nissan, India, Thailand and China, and will be put to use. But after emerging markets, Europe would be covered ... As for the Logan!

Resent publications